Artiphon launches a Kickstarter campaign for its new musical gadget Orba

Artiphon, the startup that previously raised more than $1 million on Kickstarter for a gadget called the Instrument 1, has propelled another campaign for its most recent creation, Orba.

Co-founder and CEO Mike Butera said the Instrument 1 and Orba share “the same DNA,” namely his vision to help music-making become more accessible to everyone, regardless of training or experience.

“I want beginners to feel like pros, but also for pros to feel like beginners again,” Butera told me. “For me, this is just the next step in how we do that.”

With Orba, the Artiphon group has made something that is smaller and more reasonable than the Instrument 1 (which the organization still intends to help), and that enables its proprietor to achieve more with no software. Butera depicted it as “radical simplification of what an instrument can be.”

Orba is a circular gadget that people can hold in a couple of hands — Butera said his group was considering game controllers, yet additionally “grapefruits and bowls of miso soup.”

The simplicity originates from the way that the gadget’s surface is separated into just eight touch pads — yet on account of Orba’s various modes (drum, bass, chord and lead), in addition to an assortment of touch and motion sensors, they can tap, stroke and shake it to make a wide range of various sounds.

People can play Orba all alone by utilizing the on-board synth, or they can interface it to the Orba application, and to other music software like GarageBand.

Artiphon plans to send the first Orba gadgets in April of one year from now. They will in the long run cost $99, however they’re right now accessible through Kickstarter as a $79 early bird special. (When the timely riser runs out, Orba will at present be discounted at $89 for Kickstarter benefactors.) Artiphon is hoping to raise $50,000 through this campaign — it’s as of now most of the way there as composing this.

With respect to why Artiphon as yet crowdfunding after raising a seed round not long ago, Butera said the campaign is “not really about finding the right investors, it’s about finding the right customers.”

He included, “I think it’s just responsible for the product designer to go straight to the customer.”

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Fortune Bulletin journalist was involved in the writing and production of this article.